Drawing Type
The anatomy of the letter
The skill of a type designer lies in the art of subtlety. A smidgen of extra stroke thickness can result in a completely different impression of the heaviness of a body of text. Poorly designed letters can appear as blemishes in the text. Letter shapes that have been used for centuries cannot simply be altered without affecting the complete picture. And we have not yet mentioned the habituation – or actually the conditioning – of the letter. In the past, radical changes in typography (in newspapers, for example) provoked some very serious reactions from the readers. The designer of typefaces intended for use as body types should be aware of this and should design right down to the finest details in form and counter form, in the black letter and the white space around it.
counter comic
when house industries enthusiastically proclaimed the release of photo lettering I shrugged and continued on my way. Then they sent me a catalogue, all the way across the Atlantic Ocean so I thought I should pay attention. Also because they were offering a freebee.
But what is the point? It arranges letters for me so what? Then it dawned on me, it’s for the non designer, duh! So if you don’t have x-thousand fonts and need a sign/ logo/ whatever. Rather than just smacking out another comic sans label, you can get something decent for a couple of bob.
bow
Did you ever have this conversation?
– What’s your favourite colour?
– Rainbow.
– … hm…
…
– You know why?
– Na…
– Because that way you get all the colours.
…
– … you don’t get black
– … you do if it’s night
Anyway, spectrum of colours for an index
makes the 44 colour rainbow / makes remember / makes happy / makes post / makes reference












leave a comment